Monday, April 14, 2014

Identify Stakeholders (Communicate 2.1.1)

Stakeholders are all those who have a vested interest in the success of the organization.  The primary stakeholders in a school include teachers, students, parents, and administrators.  When the stakeholders work together to develop goals and work to achieve those set goals, a school is much more successful.  Because the teacher is at the center of the group of stakeholders, it is imperative that the teacher maintain clear communication with all of the other stakeholders.  In this communication, teachers should make an effort to provide positive feedback as well as negative.  Too often, parents only hear from a teacher when something is wrong, but to build relationships and trust among parents and students, teachers need to make an effort to notice and comment on those things a student is doing well.

The role of parents as stakeholders is more of a coaching role.  Parents should be supportive of their children, should provide a safe environment that is conducive to learning for their student (particularly for the students of a virtual school).  What parents should refrain from doing, however, is being so "supportive" that they take on the responsibilities of the student.  Students whose parents are too overbearing or involved can have difficulty learning to be independent.

It is the responsibility of students as stakeholders to adhere to the guidelines of a course and to ask questions when needed.  Students of virtual classrooms may also need to work more diligently to manage their time than do those in traditional classrooms.  Without a teacher standing there demanding that a student turn in an assignment by a specific time, students can sometimes have difficulty motivating themselves to complete assignments.

The administrator's role is to oversee the workings of the school and to ensure that the courses are running smoothly and to be a source of backup communication with parents should a problem arise.  The administrator's role can be tricky at times as the administrator needs to be an advocate for the student, the teacher, and the organization itself.


One stakeholder that many people don't often consider when discussing the stakeholders of a school is that of the community leaders.  When a school is successful, its graduates are more successful.  When graduates are more successful, they can pursue further education and return to the community to establish businesses and become community leaders themselves.  Although larger and perhaps more abstract, the community is certainly a stakeholder in a school as is holds a vested interest in the success of that school and its graduates.

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